5 basic principles for writing good questionnaires
Explore the top 5 principles for effective questionnaire design: Learn to avoid common mistakes in online interviews, telephone or face-to-face to enhance your research skills.
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Articles – to guide your data collection for market research
Fuel your experiences with these free resources from our data collection specialists. Whether you’re a seasoned professional seeking to stay ahead in the field or a curious learner eager to explore data collection for market research, our collection of articles, guides, and tools offers something for everyone.
Enhance your survey questionnaires
How to design effective online questionnaires
Unlock success in online data collection: Discover our crucial design principles to exceed respondent expectations and excel in crafting online questionnaires.
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Four common mistakes when designing questionnaires
Steer clear of research pitfalls: Learn how to avoid the most common mistakes in questionnaire design and ensure a smooth data collection process for your next survey.
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Dive into helpful guides for your next survey
A researcher’s guide to data collection for market research
Mastering data collection for market research: Discover how data collection methods empower researchers in making informed decisions for businesses in our comprehensive guide.
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Is it possible to truly understand consumer behaviour and preferences?
We have collected six key metrics that can help businesses to better understand the emotions that drive consumers’ behaviour and decisions to strengthen their strategic position.
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A researcher’s guide to tracking studies
Navigating tracking studies: Setting up a tracking study can be challenging due to numerous variables and potential pitfalls. Explore our guide to kickstart your tracker project with confidence.
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5 ways visualising data can strenghten your brand
Unlock the power of dashboards: here are 5 ways visualizing data can improve your marketing and brand performance.
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A researcher’s guide to visualisations and dashboards
Simplify data with dashboards: learn how dashboards can streamline information, enabling your team to concentrate on the most pertinent insights, and find out how to create them for enhanced efficiency.
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A reasearcher’s guide to mystery shopping
Demystifying mystery shopping: Get an overview of the diverse approaches and methods within this field. Discover key considerations for planning a successful mystery shopping study in our comprehensive guide.
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Discover data quality and its impact
What is data quality?
Delve into data quality: Elevate the discourse on data quality in our industry with this post, categorizing key arguments and offering a profound perspective to the discussion.
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What sample size is representative?
Sampling and feasibility Insights: Discover answers to common questions about sample size representation, recommended interview numbers, and panel coverage.
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Can algorithms improve quality?
Unlocking the value of data duality: Explore how algorithms can enhance data quality as a long-term asset, with insights into their application fields.
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How representative is online research?
Unlock the potential for strong representativeness in online research, ensuring quality remains uncompromised. Navigate through typical pitfalls and challenges when utilizing panels for your online research.
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Getting it right: sample quality in personal interviews
Unveiling the art of personal interviews: Explore why this approach may not be as straightforward as it seems and learn how to execute it without compromising quality.
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Explore data collection for market research and various methods
5 challenges with data collection for customer journeys
Discover data collection for customer jouneys can presents its own set of hurdles. In this article, we’ll explore five key challenges that can arise during the process, shedding light on tactics to overcome them.
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The value of tracking studies to monitor trends
Tracking studies help you to continuously monitor a research topic by repeatedly fielding the same questionnaire and comparing how your data points have changed over time.
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Is the advertisment engaging your audience?
Getting a deep and cost-efficient understanding of consumers’ engagement with a TV commercial has not been easy so far. With modern technologies like facial coding, that becomes attainable.
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Primary and secondary market research
Market research: A cornerstone of business strategy. Learn the distinctions between primary and secondary research, centered on data sources and collection methods.
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Difference between qualitative and quantitative market research
Dive into a spectrum of research methodologies crafted to suit distinct objectives and unearth insights. Discover the complementary approaches of qualitative and quantitative research for data collection.
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